Here’s a great article called the Secrets of Great Headlines on how search engines have changed how you should write headlines online. Written by Guardian journalist David Marsh, it explains how headlines online need to include key words for search engines to find the articles.
I recently did some work for Bauer working on one of their parenting websites updating their web copy to improve the headlines and copy for SEO. It was time consuming but essential. There’s no point having great copy on your website if it isn’t being seen. It’s important to work out what words and phrases attract your audience and ensure you are using them in both your headlines and copy.
If you need some advice on making your website more SEO friendly, contact me on 07802 542 867 or email me.